Otago University survey

Three marketing students from the University of Otago will look at the major issues facing the Yellow-eyed Penguin Trust as part of their MART 355 Business Project.

Collectively known to the Trust as ‘Visionary Consultants’, they have identified the key issues of securing a strong financial base through sponsorship, gaining new members, retaining existing members and raising the profile of the Trust. Under each of these issues they will consider the impact on the organization, future trends, possible causes and the supporting evidence.

The research will include in-depth interviews, personal surveys, telephone surveys, discussions with board members and research of secondary sources.