Mainland helps Our Sea Friends promotion
In October, Mainland launched the “Help Our Sea Friends” promotion featuring the Trust’s new patron, Anton Oliver.
The promotion, which ran for eight weeks, included on-pack stickers, in store displays, and a weekly segment on TV2’s Saturday morning kids show, Squirt TV – ensuring high visibility for the campaign and the Trust.
To enter, consumers were asked to send in two barcodes from Mainland processed cheese products. Every entry received an individually numbered “Help Our Sea Friends” educational poster featuring eight interesting and endangered animals from around New Zealand’s coastline.
The poster put consumers into the draw to win one of ten Sea Horse Fund accounts worth $1,000 each. Squirt viewers were also asked a question each week that would enable them to win one of ten great prizes of their choice: Rebel Sports vouchers; Sounds music voucher; and more.
For every entry received, Mainland was able to donate an extra $1 to the Yellow-eyed Penguin Trust over and above the $50,000 it currently donates every year!
We hope that you will continue to support such consumer promotions. Promotions like “Help Our Sea Friends” not only to raise the profile of the Trust but also provide additional funds to help continue the development of habitats, predator control, research, and education programmes.
